How to Choose a Name for Your Consulting Business

Is a name important? Absolutely! The more your name communicates to your prospected customers, the less effort you must exert to explain it. Your name should contain real words or a combination of words over fabricated words. Beware of geographical names such as “Chicago Marketing Consultants” unless you never want to do work in another city. If you have any thoughts of growing outside your niche, you should think of a name that is broad enough to accommodate your growth.

To start, brainstorm business names by using words that explain your expertise and problem solving. Write these words down and also list their synonyms. Start creating a list of business names based off of these words. Ensure the names are easy to pronounce. If your primary means of advertising will be in directories (telephone, organization, etc.) consider names that start with letters close to the beginning of the alphabet.

Review the list over a few days and narrow it down to your favorite 5-10. Search your local government agencies to see if these names are already taken. Once you have your final selections you need to get some outside advice. You can ask your significant other, friends, and family for help, but they are not your target market. Have people, or potential customers, in your market look at the names and provide you feedback.

For more information about how to start consulting and helpful tips to improve your business, visit our website at www.HowToStartConsulting.com.